The Hyundai
☺ Superconsumers

Digital pop art for a 30-metre-high department store facade
Seoul, South Korea

Lifeforms, 180 Studios London exhibition :

Limited edition prints :

The South Korean luxury department store The Hyundai invited us to direct a series of video artworks for a 30-metre-high LED pop art video wall covering its facade in Seoul.

Superconsumers is a response to the luxury consumer products on sale within the department store. We created a series of extreme digital-pop-art amplifications of these products, bringing them to life as a diverse, animated parade of characters – from metallic puffer jackets to elaborate jewellery, gastronomical creations to bold floral arrangements.

We revealed new chapters in the Superconsumers series on the pop art video wall in Seoul and via Instagram throughout spring 2019.

Shown above:
1. Launch
2. Perfume
3. Furniture
4. Floral
5. Sports
6. Fashion
7. Lifestyle
8. Glass
9. Gastronomy
10. Technology
11. Jewellery
12. Lighting

Limited edition Superconsumers prints are now on sale in our online shop – order now.


Commissioned by Hyundai LIVART ArtLab
Creative Directors: Matt Pyke, Mike Hughes
Senior Producer: Greg Povey
Animators: Joe Street, Rupert Burton, Chris Perry