A study of human behaviour on a giant screen
Beijing/Goyang/Seoul/Senayan Park

Tribes is a study of human behaviour on a mass scale. Thousands of tiny people move in sync, forming connections, creating collective patterns on the landscape, and seemingly sharing common goals.

The film allows a duality of perspective. Pictured from above, the human figures in these ever-changing mass simulations are living artworks, barely distinguishable from one another. Together they create a fluid movement of colour, with the crowd’s behaviour revealing patterns that are only visible from a distance. Yet viewed close up, the individuals that make up the crowd are revealed, each following a unique trajectory in their shared environment.

Tribes continues our longstanding lines of enquiry into choreography and rules of human behaviour. Informed by the complexities of crowd dynamics, the project explores autonomy, self-organisation and group interrelationships. It questions the impact a crowd can have on an individual within it, creating an impression of the universality of human behaviour.

This crowd behaviour study is exhibited at Hyundai Motorstudio Seoul, Goyang and Beijing from 16 May 2019 – and, from 2022, the latest Hyundai Motorstudio in Senayan Park, Jakarta. The exhibition continues our collaboration with Hyundai Motorstudio, following our video artworks for an 87-metre-long screen and a kinetic display experience for the Motorstudio Design Room.

Tribes was originally commissioned by the Borusan Contemporary, Istanbul.


Creative Director: Matt Pyke, Mike Hughes
Animator: Chris Perry
Sound Designer: Simon Pyke (Freefarm)
Senior Producer: Greg Povey

Available for licensing, screenings and exhibitions
Contact us