We were commissioned by London-based publisher Visual Editions and Google’s Creative Lab in Sydney to create branding and identity guidelines for Editions At Play, an experimental digital publishing platform for “books that cannot be printed” and immersive literature.
The typography and identity for this immersive literature branding project is inspired by books on a shelf and binary code. Bringing the two elements of literature and technology together, the brand mark is free to develop and grow with different authors’ approaches to the Editions At Play publications.
Press
‘A good identity conveys a complex idea in simple, beautiful ways; and boy, is Universal Everything’s branding for Editions At Play a good identity.’ – Emily Gosling, It’s Nice That
Awards
2016 – Fast Company Innovation by Design Awards – Finalist, Graphic Design and Data Visualization