Selected Collaborations

Zaha Hadid

Group Exhibitions / Festivals










Selected quotes

“A dancer duets with a robot that imitates his movements while simultaneously morphing into other robots. Multicoloured creatures, lifesize and covered in glowing fibres, flit along a revolving catwalk. A vast creature, something like a yeti, strides forwards into the future while transforming into balloons, clouds and architectural structures before your enchanted eyes.

This ever-changing figure harks back to Umberto Boccioni’s futurist sculpture of a walking man, and everything here reprises art (or life) with such mesmerising ingenuity that it’s like being in at the dawn of a new kind of magic lantern. There is even one screen where your own sweeping arm movements can call up a rainforest right there on screen: humanity’s disaster reversed by humanity, like some miraculous dream. ★★★★★ Laura Cummings, The Guardian

“When it comes to innovation in design, Universal Everything is a studio that sits at the forefront. Working across VR, AR, video walls, installations and many other areas, if there is a new area of technology to be explored, rest assured the studio will be there.”  It's Nice That

“If we do have to time spend substantial time in the metaverse, at least let Universal Everything design it. Or perhaps more accurately, be its benign, divine creative force, its bringer of life. For almost two decades, the studio have been experimenting with generative design, birthing moving digital creatures. This digital menagerie really does move, run, dance, parade and prance with an astonishing physicality. It also, unapologetically, delights and entrances.” Nick Compton, Wallpaper Magazine

“It is work that is only made possible by advanced technical know-how, ceaseless experimentation, and aesthetic and technical qualities that render it accessible to the cognoscenti of digital art and design but also to that often neglected audience – the general public.” Adrian Shaughnessy, What is Universal Everything?

“Pinning down what it is that the studio does is hard: it’s part research and development facility, part commercial design powerhouse, part innovative technology practice and somehow all of these things at once.” Ruby Boddington, It’s Nice That

“The company creates gorgeous visual spectacles on screen that, while they will never be attained in physical reality, reinterpret the nuances of natural human motion and seem to have a soul, a heartbeat, and the breath of life.” Vice

“The studio’s desire to uncover new forms and aesthetic ideas produces profound experiences; often blurring the line between the art world and the commercial world of brands… as digital artists, their output is ahead of the rest.” High Snobiety – 10 Design Studios You Need to Know About, 2017

“Universal Everything turns a fashion show into a holographic installation that raises the bar for the term ‘atmosphere.’” Francesca Capossela, Creators – MCM x Christopher Raeburn, 2016

“It can be difficult to describe digital artworks, because they often need to be seen to be understood. But Matt Pyke hopes that when people do see the newest, extraordinary installation by his design collective, Universal Everything, they will feel “the sensation of witnessing a new form of life, never felt before”. And the brilliant thing is, they probably will.” Henrietta Thompson, Wallpaper – Universal Everything & You, 2013

“Artists love to portray technology as the villain, as a force for evil that makes short work of our humanity… Matt Pyke isn’t one of them. The artist — who, it should be noted, works out of a log cabin in Sheffield, England — is an unabashed techno-optimist.” Suzanne Labarre, Fast Company – Super Computer Romantics, 2012

Selected press