Universal Everything  ⁄  About

A remote-working collective of digital artists, experience designers and future makers

Selected quotes

“A surreal experience and an intriguing look at where virtual reality can take us – particularly considering the current ongoing social distancing we are all facing in our real lives.” Creative Review – Emergence VR

“The studio’s desire to uncover new forms and aesthetic ideas produces profound experiences; often blurring the line between the art world and the commercial world of brands… as digital artists, their output is ahead of the rest.” High Snobiety – 10 Design Studios You Need to Know About, 2017

“The company creates gorgeous visual spectacles on screen that, while they will never be attained in physical reality, reinterpret the nuances of natural human motion and seem to have a soul, a heartbeat, and the breath of life.” Vice

“Universal Everything turns a fashion show into a holographic installation that raises the bar for the term ‘atmosphere.’” Francesca Capossela, Creators – MCM x Christopher Raeburn, 2016

“Universal Everything proves how effective a flexible, collaboration-based agency model can be to deliver awe-inspiring projects on a global scale.” Nick Carson, Creative Bloq – 5 small design studios with the clout of a huge agency

“Pinning down what it is that the studio does is hard: it’s part research and development facility, part commercial design powerhouse, part innovative technology practice and somehow all of these things at once.” Ruby Boddington, It’s Nice That

“It is work that is only made possible by advanced technical know-how, ceaseless experimentation, and aesthetic and technical qualities that render it accessible to the cognoscenti of digital art and design but also to that often neglected audience – the general public.” Adrian Shaughnessy, What is Universal Everything?

“Artists love to portray technology as the villain, as a force for evil that makes short work of our humanity… Matt Pyke isn’t one of them. The artist — who, it should be noted, works out of a log cabin in Sheffield, England — is an unabashed techno-optimist.” Suzanne Labarre, Fast Company – Super Computer Romantics, 2012

“It can be difficult to describe digital artworks, because they often need to be seen to be understood. But Matt Pyke hopes that when people do see the newest, extraordinary installation by his design collective, Universal Everything, they will feel “the sensation of witnessing a new form of life, never felt before”. And the brilliant thing is, they probably will.” Henrietta Thompson, Wallpaper – Universal Everything & You, 2013

Selected press

Publications

2019

Documentaries