Run Forever is a digital media artwork visualising the vision of Hyundai Motor’s sustainable design and green energy for a clean mobility society. In Run Forever, the runner is at one with nature, transforming from water, to hydrogen and oxygen, to pure energy, before returning to nature in the form of plants. Inspired by the water cycle, Hyundai Motor’s clean hydrogen fuel process is renewable, generating infinite energy for our runner to ‘run forever’.
Run Forever launches the new brand space Hyundai Motorstudio Busan. The Motorstudio is a hub for design, exploring the power of design across all disciplines. Experiences in the Motorstudio are guided by the theme ‘Design to Live by’, reflecting how great design enriches and reinvents our everyday lives.
Run Forever features on the Creative Wall at Hyundai Motorstudio Busan. The digital artwork is among a variety of arts and cultural exhibits in the space that allow visitors to experience the vision of the Hyundai Motor brand.
The five-story Hyundai Motorstudio Busan is based in F1963, a cultural complex in the former Kiswire Suyeong wire rope factory designed by renowned architect Choi Wook. Universal Everything and Hyundai Motor have previously collaborated on a kinetic display experience and large-scale video artwork for the Hyundai Motorstudio in Goyang.
Run Forever also features in Hyundai Motor’s commercial TV campaign about clean energy.
Creative Director: Matt Pyke, Sam Renwick
Animation: Chris Perry, Joe Street
Sound Design: Simon Pyke
Executive Producer: Claire Cook
Studio Manager: Simon Thompson
Videographer: Paul Choi (Imagebakery)