Drawing is the foundation upon which Universal Everything’s work is built and a fundamental part of the studio’s creative process. In an effort to bring the drawn line back into their tech-driven process, and to facilitate the creation and sharing of ideas among a distributed group of collaborators, the studio created Loop, a simple and easy-to-use social animation app for the iPad.
A spartan user interface removes clutter, positioning the drawn line front and centre. Users create sketches in one of three colours – black, red or blue – and have an equally limited set of features to choose from: duplicating a frame, onion skinning, importing a guide movie to trace over, and erasing a frame. The result is a looped animation compressed into a GIF for easy sharing and viewing.
Creative Director / Designer: Matt Pyke
Developer: Simon Thompson
Available for licensing, screenings and exhibitions