🐟 Samsung S8 launch

An interactive installation with Zaha Hadid Architects

Unconfined: the Galaxy S8 Design was an immersive, interactive installation that opened exclusively during Milan Design Week 2017. We collaborated with Zaha Hadid Architects and Samsung on the installation, inspired by the new Galaxy design.

Together with the bold, forward-looking studio of the late Zaha Hadid, we explored the infinite possibilities created when design and technology are seamlessly unified. Visitors were invited to journey through the installation, creating mesmerising digital avatars on the mobile app, and bringing to life the Galaxy design philosophy of “no borders, no boundaries”.


Creative Directors: Matt Pyke, Mike Hughes
Executive Producer: Norra Abdul Rahim
Senior Producer: Greg Povey
Production Manager: Carl Martin
Animation Director: Chris Perry
Lead Developer: Chris Mullany
Developer: Owen Hindley
Additional Development: Ponies & Light
Sound Designer: Simon Pyke
Mobile UI/UX Design: Deathprods
AV Installation: Bluman Associates
Sound Installation: C3 Productions
Lighting: Event Concept 
Lighting installation: Renegade Design
Photographer: James Medcraft

Client: Samsung

Concepting & project management: iris Worldwide and Cheil Worldwide
Logistics & operations: Cheil Worldwide and iris Worldwide
PR, digital & media partnerships: iris Worldwide
Architect: Zaha Hadid Architects

Fabrication: Setsquare Staging Ltd
Licencing, permissions & staffing: Silvia Ranzi Consulting and Special Lab