Living Objects

Brand explorations for a furniture company relaunch
South Korea

A glimpse into our brand exploration bringing the LIVART furniture company to life

We were commissioned to do branding R&D for the relaunch of the LIVART furniture company and its rollout of retail stores across South Korea.

We experimented with LIVART on a wide design and motion exploration into dynamic typography, anthropomorphic objects and iconic figures.

The outcome is the basis for a fresh new visual language for the design of retail interiors, signage, packaging and TV commercials.


Creative Directors: Sam Renwick, Cai Matthews and Matt Pyke
Design and Animation: Chris Perry, Matt Frodsham, Joe Street
Producer: Amalie Englesson
Executive Producer: Claire Cook