After 15 years of work in the digital realm, we have our first book! What is Universal Everything? is published by Unit Editions in a limited quantity of 2000, each with its own unique cover.
Our creative director Matt Pyke worked closely with the Spin design team of Tony Brook and Claudia Klat to create a book that brings 24 of our most exciting projects to the printed page – from commissions for the likes of Hyundai to self-initiated projects that keep the studio pushing forward.
The book also includes two essays and extensive interviews throughout, 90 pages of Pyke’s hand-drawn sketches, as well as detailed listings of the studio’s numerous sources of inspiration – from music to literature, places to food.
Every cover of What is Universal Everything? is a one-off, with a different tipped-in image created using software designed to generate random combinations of shapes, colours and sizes with collision detection.
Size: 240mm × 338mm
Pages: 384 (plus 4pp cover)
Format: Hardback, black foil-blocked type on cover
Colours: CYK + one special
Special colour: Salmon fluoro (THSX0339 Unit Ed. – Universal Fluoro Red)
Inks: Toyo Ink LED-UV
Cover image: 2,000 unique tipped-in images; high gloss lamination
Typeface(s): GT Cinetype by Grilli type
Printer: GöteborgsTryckeriet, Mölndal
Editors: Adrian Shaughnessy, Tony Brook
Essays: Adrian Shaughnessy, Antonia Lee