Inspired by innovation in engineering, we created 18 site-specific pieces for a large-scale video wall artwork for the Hyundai Vision Hall media facade at the automotive company’s headquarters outside Seoul, South Korea.
We were commissioned by Hyundai Motor Group Vice-Chairman Euisun Chung, automotive designer and President of Kia Motors Peter Schreyer , and artist Do Ho Suh for this grand collaboration, bringing the future vision of the company to life.
Our team embarked on a week-long research tour of South Korea’s steel foundries, shipyards, wind tunnels, industrial design studios, crash test labs, and test tracks. The resulting films are stunning visual metaphors for the human imagination and ingenuity behind the car manufacturing process.
Working with one of the highest resolution video displays in the world, each film in the video wall artwork is richly detailed and accompanied by 36 channel surround sound. Though the films celebrate innovation and technological progress, and are created with high-tech computer generated processes, they are grounded in tactile materials – like bubbling lava and crashing waves – and imbued with a human imprint that shines through even the most abstract forms.
Creative Director: Matt Pyke
Animation Director: Chris Perry
Creative Director: Dylan Griffith
Live Action Director: Mark Cumming
CGI: Realise, Analog
Sound Designer: Simon Pyke
Photography: Nils Clauss / Kisu Park
- ‘From iPads in retail locations to digital billboards, corporations and the marketers who serve them are incorporating even more dramatic efforts in brand strategy to wow their audiences. One expert at this is London-based Universal Everything, whose startling projects for Hyundai, Nokia, Audi, and others have been smashing successes not only at the events and corporate halls where they have been installed, but also on Vimeo. Their Made By Humans execution for Hyundai was favorited by Vimeo last year, and is as stimulating a piece of face smack as it gets.’ – Patrick Hanlon, Forbes
- It’s Nice That
- Fast Company