🍃 V+A Forever

Generative Videowall
Generative sound

Available for licensing, screenings and exhibitions


Edition of 6 with 2 artist proofs


  • Forever, V&A Museum, London, 2009

Forever is a monolithic, generative digital sculpture. It was commissioned for the courtyard of the V&A Museum in London, and explores impermanence and ephemeral notions of time.

We conceived Forever as a response to the museum itself – a structure full of fixed artefacts such as marble sculptures and historic design objects. Our artwork echoes the aesthetics of these artefacts while at the same time being purposefully intangible. It seeks to evolve the idea of an artefact into something more transient: a digital art installation that has a sculptural form but is always changing.

Created with bespoke generative software that powers both the media facade's visuals and the soundtrack, Forever is always changing. It offers a never-ending stream of forms, compositions, and variations that disappear as quickly as they appear.

Accompanying the digital sculpture in the museum’s courtyard was an endless series of downloadable podcasts that encapsulated the day’s musical score and visuals for local and remote visitors alike. The evolving visual patterns of the sculpture were also preserved in 20,000 prints based on the generative designs.

20,000 generative post cards :


Creative Director: Matt Pyke
Sound Designer: Simon Pyke
Software Designer: Karsten Schmidt
Curator: Louis Shannon