Drawing on his background in botanical drawing, our founder and creative director, Matt Pyke, creates 76 instructional drawings evolving around a common stem. Each drawing is based on a set of automatically generated and seemingly incongruous instructions that are interpreted by the artist. The randomised and unpredictable nature of the process, rendered through the filter of the human mind and hand, harkens back to the traditions of Dada, Fluxus and conceptual artists like Marcel Duchamp, John Cage and Sol Lewitt.
Creative Director: Matt Pyke
Code: Simon Thompson