Chanel
The Five Codes of Chanel
Minimalist films for facades and LED walls in Hong Kong, Tokyo, Shanghai and LA
Worldwide
Chanel invited us to create a series of video artworks in response to the five codes of Mademoiselle Chanel:
Black and white
Pearls
Diamond padding
Camellia
Art deco
We created the minimalist films to be adaptable to different display formats – from low-pixel building facades in Hong Kong and Tokyo, to retail LED walls in Shanghai and Los Angeles.
Credits
Creative director: Matt Pyke
Animation: Traum Inc
