....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Recent Activity (86) / Events (36) / Shop (2) / People (6) / Studio
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
< Back to index
/ < Previous (Nokia) / > Next (London 2012)
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Location: UK
Project: London 2012 Olympics Brand Launch
Client: London 2012 Olympics
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
We were commissioned by Live/LOCOG/London 2012 and overseen by Wolff Olins to create the reveal film, and LED stage branding for the launch event of the London 2012 Olympic mark.
Reveal Film
.........................................
We directed the film combining on location live action and 'buzz' brand graphics which capture the spirit of the Olympics, energising Britain from sports camps to galleries. Sound design and soundtrack composed by Freefarm
Launch Event Stage / Realtime branding
.........................................
For the worldwide media launch at The Roundhouse, London, we designed and directed the realtime brand elements, which tracked the movements of speakers as they walked onstage.
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
People: Matt Pyke / Freefarm....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Please enable Flash to view this content
London 2012 Brand Launch at The Roundhouse, London
Realtime branding tracking presenters as they move onstage
Peripheral 2012 branding for LED walls and Versatubes
Realtime prompts to download London 2012 mobile content
Behind the scenes
Behind the scenes
Window branding taken from video stills
