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Location: London
Project: Adidas / London 2012 Launch Event
Client: Adidas
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“Universal Everything didn’t just impress with their great production and swift turnaround, it was the deft touch with which they creatively united adidas and London 2012 that we found to be exceptional. They come highly recommended.”
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Mark Philips, Head of Brand Communication, Adidas
We were commissioned by Wolff Olins to create the launch animation for the £100 Million Adidas sponsorship of the London 2012 Olympics.
Taking influence from kinetic movement, to split the Adidas stripes into the angular 2012 construction.Displayed in HD, using holographic screen technology just after David Beckham vanished in a puff of smoke.
Shown at the London Astoria Press event and at the end of all brand films on Adidas.com
Creative Direction - Wolff Olins
Launch Event Production - meipw.tv
Design / Animation - Matt Pyke
Animation - Trevor Henderson
Sound - Wevie.tv
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People: Matt Pyke / Trev Henderson / Wevie Stonder....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
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London 2012 Olympics / Adidas brand animation
Launch Event, Astoria, London
Grand Finale, Launch Event, London
