The mammoth project of producing design, art direction, animation and sound for the MTV Video Music Awards 2007 in Las Vegas. We were brought in by fellow Englishman Lee Lodge, Executive Creative Director of the Awards to shake up the slick-smooth-glossy motion graphics of past award shows.

With a look mixing lo-fi camcorder, generic DVD menus, Youtubed mashed-up footage and robot voiceovers, we delivered a mass of video content across multiple screen formats; LED walls, Versatubes, Stage Screens, Broadcast and Video Tables. MTV USA loved the new direction, with viewing figures up 21% for those in the know.

Client
Lee Lodge / MTV USA

Design, Creative Direction, Animation
Matt Pyke

US Producer for Universal Everything
Joe Litzinger

Animation
Trev Henderson, Rick Smith, Marcus Garcia

Sound design
Simon Pyke/Freefarm

Below is a compressed edit of the 1.5hr show, enjoy Dr.Dre, Timbaland, Britney and Justin hanging out with Universal Everything graphics :)