Lovebytes 2007 / Generative Branding
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The underlying theme of this year's festival is 'process'.
The concept of 'simple, warm, soft technology' resulted in a population of unique friendly furry faces which would appear across all festival literature.
This generative approach challenges the role of the designer, who designs the 'seed' which spawns these
The concept of 'simple, warm, soft technology' resulted in a population of unique friendly furry faces which would appear across all festival literature.
This generative approach challenges the role of the designer, who designs the 'seed' which spawns these
designs automatically within parameters such as hair colour, hair length, head shape, eye shape and name.
Concept and art direction by Matt Pyke, amazing Processing programming by Karsten Schmidt, creating an automated, generative process to create 20,000 unique designs. Each piece you see is one of a kind.
Concept and art direction by Matt Pyke, amazing Processing programming by Karsten Schmidt, creating an automated, generative process to create 20,000 unique designs. Each piece you see is one of a kind.
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Cinema Ident showing how the characters were born
Digital Printing of 20,000 unique cards
Eye Magazine Feature
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Credits
Matt Pyke / Karsten Schmidt / Freefarm