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Location: Australia
Project: Audi TT Viral Video
Client: Audi / The One Centre
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“When we started working with Universal Everything, we were expecting them to come back with something that looked beautiful (like all their work). What we got was amazing. We didn't realize just how technically groundbreaking it was at the time either. It went viral in no time. And, importantly, a beautiful interpretation of the new Audi TT. Never has there been a nicer person to work with than Matt.”
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Phil Shearer, Art Director, The One Centre
Viral / HD-TV spot for the launch of Audi TT in Australia. The TT contour is revealed only by the streamlines, a minimal abstraction of car laboratory scientific imaging. We created a software-based realtime wind tunnel to generate the HD video, an interactive wind-tunnel is currently in development. Concept and Art Direction by Matt Pyke, programming by Karsten Schmidt. Commissioned by The One Centre.
Audi TT launch Canadian TV campaign. Projected onto buildings and roadsides across Toronto. 3D car rendering by Realise Studio. Commissioned by Lowe Roche Advertising / Canada.
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People: Matt Pyke / Karsten Schmidt / Realise Studio....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
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Audi TT / Sydney Launch Event / Worldwide viral film
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Audi TT Launch / Canadian TV campaign
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The Making of the Audi windtunnel
Sydney Launch Projection / 1
Sydney Launch Projection / 2
Sydney Launch Projection / 3
